Palm Angels was founded by Ronnie Fieg, a prominent figure in the footwear industry, who has over twenty years of hands-on experience. Born and raised in Queens, Fieg has been involved in the footwear industry since becoming a stock boy at New York-based franchise David Z. at age 12. With steadfast perseverance, he methodically rose through the ranks from floor salesman to assistant manager to eventually becoming head buyer. Collaborating with brands that have stood the test of time, Palm Angels aligns itself with brands and ideations from Fieg’s childhood that cohesively formalized the roots of his upbringing. Conceptualizing Palm Angels as an extension of himself, Fieg seeks to shift the current landscape of fashion, while operating under a personal philosophy of giving the consumer more than what they pay for.